Casa Viva
🏢 Company Overview: Casa Viva
- Established: 2018
- Headquarters: London, United Kingdom
- Employees: 300
- Manufacturing Facilities: 3 factories (UK, Poland, Vietnam)
- Showrooms: 10 showrooms across Europe and Asia
- Industry: Interior design, furniture production, and home decoration
- Sales Channels: Company showrooms, e-commerce website, and partner retailers
🌟 Mission, Vision, Target Customers, and 2025 Strategy
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Mission:
Deliver high-quality, sustainable, and customizable furniture that enhances modern living while remaining affordable and eco-friendly. -
Vision:
To become the leading interior design and furniture brand in Europe and Southeast Asia, pioneering in innovation and green manufacturing. -
Target Customers:
- Middle to high-income households (ages 25–50)
- Business and corporate clients (offices, coworking spaces, retail)
- Hospitality sector (hotels, resorts, serviced apartments, luxury homestays)
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2025 Strategy Highlights:
✅ Expand e-commerce with AR and AI-powered services
✅ Offer customization with material and dimension flexibility
✅ Promote eco-friendly practices and circular economy
✅ Open 5 new showrooms in Europe and enter the North American market
🛋️ Product Offerings & Unique Selling Propositions (USPs)
(from Screenshot: Product USPs)
- Product Categories:
- Living Room: Sofas, coffee tables, TV stands, bookshelves
- Bedroom: Beds, wardrobes, bedside tables, dressers
- Office: Desks, ergonomic chairs, shelving units
- Outdoor: Patio sets, loungers, garden décor
- Home Décor: Lighting, wall art, rugs, decorative items
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Key USPs:
✨ Modern & Versatile Designs: Scandinavian, Minimalist, Industrial, Wabi-Sabi
🪵 Premium Materials: FSC-certified wood, premium leather, anti-rust metal, waterproof fabrics
🧩 Smart Assembly: Modular and easy-to-transport structures
⚙️ Advanced Manufacturing: CNC cutting, electrostatic painting, heat-press lamination for durability
🛠️ Additional Services
(from Screenshot: Additional Services)
✔️ Interior Design Consultation: Personalized 3D space planning
✔️ On-site Assembly & Installation: Expert installation for complex furniture
✔️ Furniture Maintenance & Upgrades: Regular check-ups, repairs, and part replacement
✔️ Customization Service: Choose materials, colors, dimensions, engravings
✔️ Virtual Showroom Experience: Use AR/VR to preview products in real time
📦 Customer Support & Warranty
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Warranty Periods:
- Solid wood furniture: 10 years
- Engineered wood furniture: 5 years
- Sofas & upholstery: 3 years
- Metal & accessories: 2 years
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Return & Exchange Policies:
✔️ Return within 30 days if unused and in original packaging
✔️ 100% refund for defective or incorrect items
✔️ Partial refund possible for personalized/custom orders
❌ Non-returnable: Clearance or heavily customized products -
Support Services:
📞 24/7 hotline
💬 Live chat support on website/app
🛠️ In-home repair service (within 48h in major cities)
🎁 VIP Program: Annual maintenance, priority support, exclusive discounts
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"Tony Fred, Founder and CEO"
"Tony is the driving force behind our company, always pushing us to innovate and improve. He is involved in every aspect of the business, from software development to customer experience."
"Mich Stark, COO"
"Mich is a key player in our team, with years of experience in the software industry. He has helped us grow and succeed, and we are lucky to have him on board."
"Aline Turner, CTO"
"Tony is a visionary leader who has brought together a team of talented individuals to create the best bedroom furniture store in the market. Aline, our CTO, is a true inspiration to our team and a mentor to many."
"Iris Joe, CFO"
"Iris brings her expertise and international experience to our team, helping us make informed decisions and drive success. She is a valuable asset to our company."